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Digital health

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A critical enabler of a more consumer-centric health system is ready for the mainstream.

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The key to more efficient and connected care

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Digital health’s moment has arrived. A confluence of trends has resulted in a growing number of digital health tools — and that was all before the pandemic catalyzed the need for more virtual care options. These trends include increased computing power, consumer adoption of mobile technology, changing expectations about convenience and the growing network of internet-connected devices.

With digital health increasingly becoming part of health care conversations, it’s important to understand what the term means and how it can improve our health system’s performance.

 

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What is digital health?

At Optum, we view digital health broadly as the ecosystem of technologies, services and interactions that allow individuals to engage with the health system in a digitally enabled, convenient way.

People often use the terms digital health, telehealth and telemedicine interchangeably, but their meanings are different. Telemedicine and telehealth both fit within the digital health ecosystem.

  • Telemedicine specifically refers to a direct interaction between patients and providers, whether that’s over the phone or through a video conference. Telemedicine visits rose sharply in 2020: one U.S. health care organization reported a more than 70% rise in outpatient phone and video visits during the early weeks of COVID-19.
  • Telehealth is a bit broader. Like telemedicine, telehealth is a remote delivery of a service. But telehealth isn’t limited to patient-clinician interactions. Digital wellness apps that track your movement or a wearable device that monitors your glucose level would qualify as telehealth technologies.
  • Digital health encompasses every type of digitally enabled health care experience. That includes telemedicine and telehealth, but also extends further into virtual tools such as patient portals, provider searches, scheduling apps and cost estimators.
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Applications of digital health technology

Digital health tools are useful across nearly all health care needs. Here are a few that stand out:

  • Mental and behavioral health — Mobile apps like Sanvello and virtual therapy programs like those provided by AbleTo can provide therapy for mental health support. Teletherapy may even offer some advantages over traditional in-person care. For example, people concerned with any stigma related to mental health care may feel more comfortable opening up from the confines of their own home.
  • Virtual care — Even before the pandemic, the growing sophistication of Internet of Things (IoT) devices that capture health data was already opening up new opportunities to shift care out of the hospital to more cost-effective places, including the home. The demand for these devices (and services to manage them and the data they collect) will continue to grow. Vivify Health, for example, offers a platform that lets providers monitor patients remotely and intervene when necessary.
  • Consumer convenience — An organization’s digital front door is an integrated, mobile-friendly platform that serves as a gateway to services. Consumers can view their clinical and claim information and access tools like online schedulers or cost estimators. It can also help guide consumers to the best services for the lowest cost.

Underlying every digital health tool is a data, analytics and information technology (IT) infrastructure. This infrastructure can include health information exchanges (HIEs), EHR systems, cloud data storage, cybersecurity and privacy systems, and more.

Digital health solutions need to interact with these systems in a secure way and safeguard the sensitive data they contain.

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Podcast

Health care without walls?

Kristi Henderson, SVP for Digital Health and Innovation, joined the “Until It’s Fixed” podcast to discuss telehealth’s role in enabling the right care, at the right place, at the right time.

Listen now

 

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How health care organizations benefit

Care providers

Increase access and improve experiences.

Providers are in a unique position to use digital health to improve patient satisfaction — critical to both outcomes and reimbursement. Digital health tools can exponentially increase access to care and enhance communication between providers and patients, ensuring a better overall experience for everyone.

Digital health technologies can also help providers seeking to improve their Net Promoter Score (NPS). Digital health offerings are seen as differentiators, which can drive loyalty and increase the likelihood a patient will recommend a provider or practice to others.

Read more on Three reasons behind telemedicine's success

Download: A CFO's guide to telehealth and virtual visits

Read the perspective: Developing a strategy for digital solutions

Learn more: Aligning digital health priorities with payers

Read now: No-regrets tactics for telehealth reimbursement

Access the guidance: Will telehealth have a lasting impact?

Health plans

Improve care management and member engagement.

Health plans have the opportunity to use digital health technologies for care management programs and incentive wellness programs. Digital health tools can also be used to assist health plan members as they search for providers or services.

Making these capabilities available through digital avenues decreases barriers to use, which in turn promotes member engagement and more personal ownership of individual health.

Simpler communication — whether between the care team and family members or between the health plan and its members — helps weed out unnecessary costs while improving outcomes and network performance.

Learn more: Aligning digital health priorities with providers

Download: A CFO's guide to telehealth and virtual visits

Employers

Support and empower employees.

Employers can use digital health to empower employees to make healthier choices. Digital wellness services, coaching and education could be offered through a centralized app that enables employees to navigate all available benefits.

A healthier workforce means a more productive workforce, and making benefits easier to use is one way to hit both engagement and financial targets. Evolving benefit offerings to reflect enhanced demand for virtual care can also help retain talent, especially in the midst of the pandemic.

Learn more: Digital engagement for global employers

Explore options: Visit Rally Health

Life sciences

Reach consumers through new channels.

Life sciences have the chance to use digital health to keep patients engaged with and adherent to their care. Through digital therapeutics, mobile devices and apps can be used to promote lifestyle changes or even deliver necessary medication through connected devices, like insulin pumps. 

When patients opt into a digital health tool, it can lead to better adherence and brand loyalty. It also may create a data stream that will allow researchers and brand teams to better anticipate the consumer’s future needs.

Explore more: Accelerating trial enrollment through the Digital Research Network

State government

Enhance support for public safety net programs.

Digital health tools — enabled by data and analytics — can support states as they manage population health and make policy decisions. 

Telemedicine is proving to be a game changer when working with vulnerable populations, and many state agencies and managed care organizations are increasing their ability to enable remote connections, using hotspots when internet connectivity is an issue.

The technologies deployed can include health management programs with guidance and alerts for individuals with polychronic conditions, for example, that are directly monitored by their physicians for quick intervention. The move toward digital health approaches can also help increase the effectiveness of safety net programs.

See the results: $200M decrease in five-year spending

Federal government

Connect individuals to integrated services.

Federal health agencies can now deliver digital consumer health solutions that begin to unify our connected health care ecosystem in order to improve the value of these critical citizen services.

Federal systems, as integrated payer-providers focused on realizing value in health care, also offer a unique proving ground for digital health innovation. For example, the Centers for Medicare & Medicaid Services (CMS) temporarily expanded its scope of telehealth services in response to the COVID-19 pandemic.

Seema Verma, the agencies’ administrator, wrote in Health Affairs that telehealth for mental health care shows great promise for the Medicare beneficiary population in part because it allows patients to connect with therapists from the privacy of their homes, avoiding any potential stigma they would have felt by seeking out care in person. Shortly after the health emergency began, 60% of beneficiaries seeking mental health services did so remotely. 

Virtual mental health care offerings may also help Veterans in need, as well.

Watch the video: Military and Veteran digital health solutions

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News and insights on digital health

CEO Forward Edge
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White paper

Build a more consumer-centric future

To be competitive and relevant, health care organizations need to scale innovation quickly.

Read now

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Article

The urgency of redesigning care delivery

How to lead a consumer-centric approach to reconfiguring care and services after COVID-19, as seen in NEJM Catalyst.

Learn more

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